In an endeavour to continuously provide best customer experience for its commercial vehicles range, Tata Motors today announced the commencement of the third edition of its Global Service Camp, from November 15 till 17. Witnessing a rise in serviced vehicles by 108% in the second edition of the camp as compared to the first one, this year, the company aims to service over 40,000 commercial vehicles across 700 touch points in over 40 countries.
According to Mr. Rudrarup Maitra, Head, International Business, Commercial Vehicles, Tata Motors - “Started in 2016, the Global Service Camp has been an immensely successful campaign by us. Through the previous two editions of the camp, we have been able to set a benchmark of scale and customer outreach. This camp has not only allowed us to address the servicing needs of our customers’ vehicles, but has also given us the opportunity to capture the voice of our most important stakeholders - the customers and show our gratitude for their association with us. We are thoroughly excited to announce the commencement of the third edition of this camp in 2018 and are committed to strengthening our brand by further expanding the reach of this camp every year.”
During this three-day long service camp, commercial vehicle customers of Tata Motors will be able to avail free comprehensive vehicle health check-ups, free labour and special schemes on lubes along with various value-added services. The company will also offer attractive discounts on Tata Genuine Parts and offer incentives to owners who report with their vehicle to the service camp. The camp will also offer ‘High Mileage’ Awards as a recognition for the customers.
Through the camp, customers will be offered special pricing on Tata Motors’ entire range of commercial vehicles and will be able to experience some of Tata Motors’ new products and services. The service camp will also act as a platform for various training initiatives for drivers/ operators, introducing and briefing them on new commercial vehicle technologies, safety practices and vehicle productivity.
With the most extensive range of commercial vehicles arising from day-to-day needs, Tata Motors is among the top 10 truck and bus manufacturers globally. With vast global experience, the company brings a deep understanding of customer expectations from diverse markets and is well positioned to cater to the ever changing automotive norms and commercial vehicle trends across the globe. The company continues to invest in its products and sales & service network with an aggressive customer centric approach of anticipating customer requirements.
DHCV, a distributor of Tata vehicles in Malaysia also participated in the campaign together with its 30 Tata authorised service dealers nationwide. During the campaign period marked another significant milestone – an opening ceremony of We Care Car Service, Bukit OUG, Kuala Lumpur. This is very important in our efforts to provide excellent customer service to existing Tata vehicle owners and further strengthen our presence in the commercial vehicles industry particularly in the Central region of Malaysia.