Over a million people follow the official channel of the Mercedes-Benz Museum on Instagram: @ mercedesbenzmuseum. This is why the Mercedes-Benz Museum is now offering, in addition to the regular guided tours through the permanent exhibition, a virtual guided tour on Instagram. Museum guide Pádraic Ó Leanacháin takes the Instagram community on a journey through the Mercedes-Benz Museum in English. Followers will have a number of ways of interacting, for example, they can decide how the tour is to proceed after each section and can then test their knowledge by taking part in a quiz. Additional historical photos and video clips will add more life to the tour. The content is visible in the Instagram story highlights.