Volvo Trucks artners the National Geographic Channel to roll out their Asia 360° campaign today. In the lead up to the Asia launch of their new truck range in May, Volvo Trucks shines the spotlight on various perspectives of progress, and embarks on a virtual journey from Singapore to South Korea.

Users can follow through a dedicated microsite,, which features the stories of three inspiring personalities, as well as a collection of stunning 360° panoramic shots of some of Asia’s most exciting locations – mapping out diverse perspectives of progress!

Elisabeth Larsson, Vice President for Vehicle Sales and Marketing at Volvo Trucks in Asia, elaborates, ”At Volvo Trucks, we are all about driving progress, for our customers and also for society at large, which we have been a part of in Asia since almost 80 years ago. We want to demonstrate that our commitment is not one-sided, but holistic, and that the innovation in our products comes with a greater purpose.”

“Globally, we are recognized as an innovative brand, which is also reflected in our communication measures. With the Asia 360° campaign, we want to open new views. We want to inspire people, make them see how we all can drive progress and shape our tomorrow,” shares Mats Nilsson, Managing Director, Volvo Malaysia.

Asia 360° showcases the different perspectives of progress in Asia through the eyes of three outstanding personalities, as well as some breathtaking 360° views that the region has to offer. The personalities represent how progress is at the heart of Asia and where they have a common vision with Volvo Trucks: care for the society and a desire for progress and growth.

Starting the journey in Singapore, the first personality featured is Sherilyn Lim, Southeast Asia’s top female Mixed Martial Arts fighter, before heading to Bangkok, where Greig Craft, founder of Asia Injury Prevention, has pioneered a safety movement in Thailand. Finally, the journey gets to Beijing, where Li Hu, founding partner of OPEN Architecture, shares his dedication to re-engineer and re-invent China’s cityscape.

The picturesque views of Singapore, Kuala Lumpur, the Mekong River in Laos, Wuhan and Shanghai wrap up the epic journey across Asia with stunning captures of progress that encourage exploring every single angle.