The third largest tyre brand in the USA, takes the next step in expanding its reach by announcing its BFGoodrich Route Control and BFGoodrich Cross Control range of truck tyres at The Holiday Inn, Kuala Lumpur, Glenamarie.

It is either a smart move or a bold one to launch something new in the the current state of the market which everyone is worrying about. “I have heard it too, the economy is not quite convincing right now and people started to control their budget. However, that does not mean the business has to move slow too. In our industry, goods still need to be moved here and there, therefore, opportunity is always around for us to grab it. Furthermore, our product is a solution for the end user to that, while they control their cost, still prioritises on the safety and quality,” said Mr Alexis Richard, Commercial Director, Truck and Bus.

“We see the market in Malaysia maturing with the steady radialisation of the tyre market, and we aim to build a strong and coherent brand identity for truck owners to connect with the performance features of the two BFGoodrich truck tyre ranges in the niches in which they work,” he added.
These tyres are built for truck and fleet owners who want a robust product from a brand they can trust, that will keep them rolling worry-free, without too much impact on their wallets. BFGoodrich Route Control is a tyre range suitable for regional and highway application and has been designed with even-pressure contact patch to fight irregular wear, excellent traction in the wet that keeps trucks going and a strong casing for extended usage through retreads.

“We are planning forward in organizing a tire safety campaign in the future as an addition to create safety awareness and to educate transporters on how our product can benefit them,” said Mr Alexis.

BFCross Control is a tyre range suitable for On/Off Road and has been designed to fight cuts, tears and abrasions, firm grip on gravel, dirt & asphalt as well as built tough to resist bumps and bruises. BFGoodrich Route Control is available in the following sizes: 295/80R22.5, 11R22.5 and 7.00R16