DCVT Reveals Dynamic 2022 Business Strategy for Thailand

Created: 26.January 2022

Daimler Commercial Vehicles (Thailand) Ltd (DCVT) has unveiled a dynamic 2022 business strategy for Thailand focusing on FUSO as well as Mercedes-Benz Truck and Bus backed up a new aftersales service program for customers to increase customer confidence, which is set to launch later in 2022.

DCVT believes that trucks and buses are still the logistic backbone that moves global economies and keeps consumers well supplied; without them, the world stands still. This is something that has been very clearly demonstrated during the ongoing COVID-19 pandemic.

"From the freight companies who bring goods from the world’s ports to supermarkets, construction sites and hospitals; to public transport providers who take people to work or school, or public waste management systems that keeps our streets and cities clean, DCVT works to keep the world moving. This aligns with is our corporate purpose," Mr. Ralf Kraemer, CEO of Daimler Commercial Vehicles (Thailand). "With Daimler trucks, DCVT strives to be a part of every movement around the world, including Thailand. From our perspective, the people who drive the world are our customers, because we sincerely believe that 'Our Customers Move the World'.

Mr. Kraemer said DCVT will continue to focus on FUSO models FJ2528RMC, TV3340S and FN2527 during 2022 because they are proven and cost-effective products and lower operating costs. Daimler products will also be front and center this year, with a focus on Mercedes-Benz commercial vehicles, both trucks and buses, highlighted by the introduction of new models. During the first half of 2022, ‘The new Actros’ will be launched in Thailand, while the OH1626 chassis will also be available for Mercedes-Benz buses.

For aftersales service DCVT is focused on customer satisfaction. It will open a 24-hour Roadside Assistance and Call Center in 2022.

DCVT currently has an authorized Dealer Network and business partners with 16 FUSO outlets, 5 Mercedes-Benz Truck outlets and 5 Mercedes-Benz Bus outlets across the country, in addition to three FUSO genuine parts dealers, and 2-body builder service providers. DCVT also plans to expand its business partner network to support its overall sales network and aftersales service.

In terms of marketing, DCVT will expand communication channels to reach both new and existing customers. It will add Instagram and LinkedIn accounts to engage customers with activities and collaborations by authorized dealers including additional services that focus on Customer Convenience to support customers who are interested in testing either a FUSO or Mercedes-Benz Truck or Bus.