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Published: 15 January 2016

Continental Tyre Malaysia lunches the Chinese New Year road safety campaign 2016

Continental Tyre PJ Malaysia Sdn Bhd (CTM) launched its Chinese New Year Road Safety and Shell Malaysia Trading Sdn Bhd, scheduled from 9 January to 31 January 2016. Officiating the launch of this event at Shell Station Bandar Utama was Mr. Cameron Wilson, Managing Director of CTM, Mr. Yee Kang Lim, Territory Manager Retail Malaysia, Shell Malaysia Trading Sdn Bhd and YBhg. Tuan Abdul Ghafar bin Yusof, Director General, Road Safety Department (JKJR).

The road safety campaign is aimed at educating the general motorist to cultivate tyre safety habits and prioritize vehicle maintenance to ensure a safe trip heading back to their hometown to celebrate Chinese New Year.

“The number of road users has grown from year to year and ultimately means more traffic congestions on the road leading to accidents especially during the festive seasons. This causes most major roads and expressways to experience an increase of three to four times the normal amount of traffic,” said Mr Cameron Wilson.

“Tyres are the sole point of contact between the vehicle and the road. In a critical situation, it is the tyre that determines whether the vehicle can stop in time, or whether it stays safely on course through corner. This is why drivers should be aware of the safety benefits of using high-tech tyres such as Continental’s inflated to the correct pressure and with adequate tread depth. Studies from different tyre manufacturers prove over and over again that more than 50 percent of all passenger cars are driven permanently with underinflated tyres. Tests with underinflated tyres show increase risk of adverse safety consequences in emergency situations” he added.

“Campaigning about road safety will never stop, because we not only want to decrease the number of accidents but we wish to achieve zero accidents. We feel that everyone deserves to go back to their hometown safely to celebrate the festive season joyfully with the family,” said YBhg. Tuan Abdul Ghafar.

Participants of Chinese New Year Road Safety Campaign will receive a booklet from CTM featuring tyre maintenance tips, Continental souvenir and a RM30 voucher for Continental tyre purchase. Shell Malaysia Trading Sdn Bhd will also be giving out a promotion voucher during the campaign. With purchase of any Shell Helix or Shell Advance product (Helix Ultra, HX7, HX5, Advance Ultra, AX7 and AX5), one free petrol cash voucher will be entitled. In addition, 100 new SIRIM approved helmets will be given away for free to replace uncertified helmets at each location, courtesy of JKJR.