The Iveco Stralis Hi-Way, “International Truck of the Year 2013”, will be featured in the highly anticipated film, Batman v Superman: Dawn of Justice, opening worldwide beginning March 25, 2016. The inclusion of Iveco’s heavy-duty commercial vehicle is part of a one-of-kind co-branded partnership between CNH Industrial sister company Fiat Chrysler Automobiles (FCA US LLC) andWarner Bros. Pictures.
CNH Industrial has partnered with its sister company Fiat Chrysler Automobiles North America (FCAUS LLC) to provide vehicles for director Zack Snyder’s Batman v Superman: Dawn of Justice. The film, which stars Ben Affleck and Henry Cavill is set for worldwide release beginning March 25, 2016, from Warner Bros. Pictures.
The unique alliance between FCA US LLC and Warner Bros. Pictures for this film includes the appearance of commercial vehicles from CNH Industrial brand Iveco. The heavy-duty Iveco Stralis Hi-Way makes its cinematic debut in a high-speed chase scene alongside the iconic Batmobile.
With much of the action in Batman v Superman: Dawn of Justice being captured in and around FCA own backyard of Detroit, product integration was organic to the filmmakers’ vision, and FCA and CNH Industrial extensive brand and product portfolio allowed the companies to address nearly every vehicle need for the film. In addition to Iveco Stralis heavy-duty commercial vehicle, the film fleetincludes Jeep, Dodge, Chrysler, FIAT, Alfa Romeo and Maserati vehicles.