Benefits gained by trucking businesses through exhibiting at a motor show.

It is not a cost, but a long term strategy for a business to grow.

Let’s have a quick look atwhich exhibitions suitable for trucking companies were held in 2013 in Asia.

• China Commercial Vehicles Show
• Tokyo Motor Show
• MIBTC
• INAPA
• Automechanika Kuala Lumpur
• Power Logistic Asia

These exhibitions were all well received and met with great support and response from the exhibitors and visitors, making them which successful events. When exhibiting you can reach a huge amount of targeted and captured audience. As an exhibitor, you will have plenty of benefits.

Exposure
For newcomers, exhibitions can be a stepping stone to gain exposure for your new company or brand. It is here where you can start with your public relations program and introduction to en of your product, company and what else you can offer to the market.

Existing brands, for example such as Scania, Volvo, Mercedes Benz and so on, even though this brand has already empowered the market keep on participating in exhibitions. This is because they want to maintain the business relationship with customers and other stakeholders and naturally, they also use these platforms to introduce any new product and disseminate the latest info.

Build Business Relationships
Any exhibition is a means to building a strong relationship between customers, media partners, clients, and others. This is one of the chances for you to maintain your existing relationships or to create a new ones.

Analyze Market and Competition
You may also use an exhibition in order to benchmark against your peers and to analyze the market and the competition. You will be able to get a feeling for the demand in the market and may receive valuable feedback on how to better tailor product to meet the market needs. Furthermore, this platform will help you to gauge or explore what is you

r competitor has to offer in a very healthy and positive way to compete.

Making decisions and receiving Feedback
Once a buyer or client has tried and tested a product or service, you can entice them to give immediate feedback. This will serve two purposes –first, you can evaluate how well the product or service is received and second, gain inputs about what other features or products the prospective buyer or client is interested in.

Building your Database
This is the most essential part of your operation" the database. An exhibition is the right tool or method for you to meet a lot of people in a very short period and to increase your database. A strong database can serve as the backbone of your sales and marketing effort. Be sure to make use of the database and don't just collect the name cards for the sake of collecting them.

Upcoming Exhibitions
The exhibition you don't want to miss is the Malaysia International Bus Truck and Component, MIBTC 2015 (open for booking)
Do also check out the calendar of events in our website to know what is happening in the region.