Shell Rimula, the leading heavy duty diesel engine oil brand in Malaysia, has kicked off the Shell Rimula Technology Lab roadshow in Sarawak and Sabah as part of its 2014 global promotion in Kuching on 10 May, 2014.

The Shell Rimula Technology Lab would be making stops at a total of eight locations in Sarawak and Sabah from 10 May till 22 June, 2014.

The four locations in Sarawak are KTS Crown Tower in Kuching on 10 May from 10.00 am – 2.00 pm; Delta Mall, Sibu on 13 May from 12.00 noon – 4.00 pm; Park City Mall, Bintulu on 15 May from 12.00 noon – 4.00 pm and E-Mart Supermarket, Bandar Baru Permy Jaya, Miri on 17 May from 12.00 noon – 4.00 pm.

In Sabah, the Shell Rimula Technology Lab will also be making stops at four locations. They are Giant Supermarket at Mile 5, Jalan Labuk, Sandakan on 6 June, Teck Guan Sdn Bhd, Taman Seri Perdana, Jalan Silam, Lahad Datu on 8 June, Giant Supermarket at Jalan Apas, Tawau on 14 June and Sutera Harbour in Kota Kinabalu on 22 June. All the roadshows are held from 10.00 am till 2.00 pm and open to the public.

Whilst maintaining the ‘Hardworking’ theme that has resonated well with truckers in the past two years, this year’s Shell Rimula roadshow takes on a more educational approach via the Shell Rimula Technology Lab.

The aim of the Shell Rimula Technology Lab is to demonstrate the innovative technology behind Shell Rimula and the superior benefits of synthetic lubricants in a fun and experiential way using special demonstration tool kits, digital applications, fun games and videos.

According to Mr Alex Lim, Shell Lubricants Marketing Manager, the combination of technology leadership, innovative products that deliver tangible benefits and strong ground-level interaction that demonstrated empathy with customers have strengthened Shell Rimula’s market leadership position globally and also in Malaysia.

“At Shell, we also stand apart from the competition as a total lubricants solutions provider to fleet operators. We have a specially designed product and business solutions offering called “Driveline” that comprises a complete portfolio of technologically superior products to protect every driveline component against wear, acids and deposits: Shell Rimula heavy-duty diesel engine oils; Shell Spirax transmission, axle and gear oils; and Shell Gadus greases,” he said.

The Shell Rimula global promotion this year also offers customers from around the world the opportunity to come together to compete in the 2014 Shell Rimula Heavyweight Driving Challenge as part of an exclusive VIP trip to London, England.

Come September, six Grand Prize winners from Malaysia will be among global finalists from 12 countries who will put their heavy-duty driving skills to the test by driving a range of heavy vehicles through a series of obstacles. The bespoke challenges will test participants’ driving accuracy, vehicle control and teamwork in a bid to be crowned the Shell Rimula Heavyweight Driving Champion.

The contest from 1 April till 30 June, 2014, is open to all customers who purchase a drum or pail of Shell Rimula R4, R5 or R6 heavy-duty diesel engine oil.

Shell Rimula is committed to research and development, investing heavily to ensure its heavy-duty engine oils are tested in the world’s hardest working vehicles and driving conditions. It is these learnings that are then applied to benefit Shell Rimula customers and offer them the most advanced lubricant products available in the world for all heavy-duty vehicles.

For more information on the latest Shell Rimula products and global promotion, please go to www.shell.com.my/rimula-heavyweight-challenge .