The Vision of Soonchai Group Nakhon Pathom is to create the highest level of satisfaction for customers and to continuously improve quality. "Our core value is sincerity towards customers. We are committed to delivering products with dedication and aim to ensure that customers receive the best possible products." In order to reach these goals, Igus is an essential component in the high-quality manufacturing process of Soonchai Industries.

AT: How has Shun Chai evolved over the past 50 years to differ from its early days?

Over more than 50 years, we have continuously prioritized customer satisfaction. Our company instils a philosophy in every employee: we are not just a manufacturing plant but a consultant offering tailored solutions to ensure customers receive the best-performing products. Our growth is guided by consistently improving work processes to respond to customer needs, with regular planning, development, and refinement to maintain maximum performance. 

 Currently, Shun Chai Industries consists of various departments supporting customers in multiple areas, such as a Sales Consulting Department providing personalized advice, a Research and Development Department designing products that meet customer requirements and legal standards, and a Production Department staffed by skilled professionals experienced in new technologies.

AT: What unique technologies make Shun Chai's manufacturing system stand out?

Our focus has always been on processes that respond to customer needs. Custom manufacturing requires deep understanding and multifaceted skills, including the adept use of tools, equipment, and technology combined with expertise from experience to maximize efficiency.

AT: What are the challenges of operating in commercial vehicle manufacturing today?

The fast-changing transportation trends are a major challenge. Government policies and regulations significantly affect customer needs, such as the current push to reduce carbon emissions. This shift means that customers now seek lighter vehicle weights to reduce transportation costs per trip. We must constantly update our knowledge and develop innovative solutions to meet these evolving demands.

AT: How does Shun Chai maintain its leadership amid industry competition?

Our foundation is our genuine commitment to customers. Quality and sincere service are core values that customers deserve, and these have been our strengths, building trust and allowing us to grow alongside customers amidst competition.

AT: What is Shun Chai's outlook on the future of this industry?

The truck body manufacturing industry faces numerous challenges ahead. While there is growth potential in land transportation, it is unlikely to remain the same as today. Changes in market trends (like climate change and electric vehicles), laws, and the economy continuously create new demands. As a truck body manufacturer, we need to adapt and progress to stay relevant.

AT: Which Shun Chai product is the market leader?

Our tipper trucks, primarily used in agricultural transport, remain highly popular in Thailand, with uses expanding to various sectors, such as construction, bulk goods, and large item transport. Our tippers are designed to support diverse uses with a focus on material selection, strength, and weight control. Other products, like refrigerated trucks, flatbed trailers, and semi-trailers, are also developed based on customer needs.

AT: What is the key to Shun Chai's success and market leadership?

Our vision is to provide maximum customer satisfaction and continuously enhance quality. Starting with genuine customer care, our goal has always been to deliver the best products. This dedication, alongside our consistent planning and improvement of systems and processes, has enabled us to retain our leadership.

AT: How has Igus contributed to Shun Chai's progress?

Igus offers innovative products with reliable references and standards, helping us develop solutions that better meet customer needs.

AT: How has the collaboration between Igus and Shun Chai enhanced production efficiency and quality?

Designing and manufacturing to meet customer specifications requires precise and reliable information. Igus provides highly dependable data from standardized tests, which supports our design and product information with customers. The collaboration with Igus has effectively strengthened our production support.