The 10^th edition of AAG will be held at the Poly World Trade Expo Center (PWTC Expo) in Guangzhou from 27 to 29 August 2025. Over the last decade, AAG has developed into a highly influential automotive aftermarket trade fair in South China’s Guangdong-Hong Kong-Macao Greater Bay Area (Greater Bay Area), connecting other nearby regions, notably Southeast Asia. The exhibition will cover 80,000 sqm with an expected 1,550 exhibitors. It will showcase innovations and developments across the entire automotive value chain, including parts and components, supply chains, accessories and customisation, and more, further exploring future opportunities for the automotive industry.

Reflecting on the year that AAG debuted, China’s auto aftermarket was expanding significantly owing to a sharp rise in vehicle ownership back in 2015, particularly in Southern China where customisation and parts for car upgrades were in high demand. This growth coincided with government efforts to integrate markets through the Greater Bay Area initiative, which prompted an opportunity to launch Auto Aftermarket Guangzhou (AAG), offering a much-needed meeting point to consolidate resources and stimulate innovation in the regional automotive sector. It has grown into one of South China’s most established industry events for marketing, knowledge exchange and trade. The show attracts industry leaders presenting cutting-edge products and services, and hosts a range of diverse events with future-oriented topics to drive progress in standardisation, intelligent technology adoption, and personalised product development in the aftermarket.

Three Featured Zones to Address Prominent Industry Trends
AAG plays to the strengths and distinct advantages of the Greater Bay Area. Recognised as an international business hub due to its proximity to emerging markets, the fair connects domestic manufacturers to Southeast Asia markets and buyers. This edition will utilise seven exhibition halls with the inclusion of B1 for the first time. Product sectors will encompass the entire industry chain, including parts and components, electrical and electronic systems, customisation accessories and driving services. Additionally, three highlighted zones will showcase key market segments in the region:

• Replacement Parts Zone (Hall 5): combining prominent products and technologies

focusing on replacement parts for engines and brake pads, aiming to improve the efficiency of maintenance and road safety.

• Commercial Vehicle Zone (Hall 6): featuring leading brands in the industry, and showcasing one-stop service systems, ranging from engine parts to special-purpose repair kits and customised solutions to meet growing market demand.
• UTS Customisation Salon (Hall 2): with strong engagement from participants

during last year’s show, this area aims to demonstrate customisation, car culture and automotive services through themed displays and interactive experiences.

Leading Companies Gather and Demonstrate Collective Strength of Auto Aftermarket Industry
Parts & Components and Electrics & Electronics sectors will be located in Halls 1, 3, 5, 6 and B1 for industry leaders showcasing cutting-edge products and technologies.

Exhibitors in these areas are Antu’an, Aoton, BRTEC Wheel Hub, CIJAN, CITIC, CNTW, Derke, DLZ, DYNE, Eastern Turbocharger, eBay, Enterex, Frey, Gold, GSP, Jinjia, Jiyon Carbon, Kingston, LEZD, Liwei, Luoshi, MTI Engine, Songtian Motor, Sumax, XGM, Yifei, Yihong, Yongyu Industry, and more.

AAG will also embrace industry-wide advancements in NEVs, bringing together a number of parts manufacturers of new energy condensers, intelligent air suspension systems, lightweight motor shafts and more. Notably, the pavilion by Longquan City from Zhejiang Province, aims to introduce a wide range of technical solutions in the field of NEV thermal management to the Southern China market by assembling seven leading companies from the area, including Bogao, Sanqian, Santian, Oyadi and etc.

Elsewhere, the Accessories & Customising / Automobile Service sectors in Halls 2 and 4 will feature various manufacturers, such as Aido, Aodo, Baodeli, Bentop, Castrol Dongfeng, Doublestar, Funing Time, Gugao, Hangcheng, Haoshun, Hongguan, Kashibang, Lihong, Meigao, Samton, Sunway, XKE, and Yuefu. Themes in these zones aim to create an inclusive atmosphere to encourage in-depth conversations about personalisation and sustainable development standards amongst industry players. 

Special Activities Celebrate a Decade of Innovation and Rransformation
To mark the 10^th edition of AAG, a variety of themed events have been curated to show the best of the industry and raise awareness of social responsibility, providing an unforgettable experience for participants at the show. 

• The AAG History Gallery is a special area offering a visual representation of the four major chapters of AAG, including its breakthrough, collaboration, reconstruction, and ending with the vision for the Timestamps will spotlight iconic exhibits and historical images, taking participants through a journey from AAG’s inception to becoming one of the most important automotive aftermarket platforms in China.
• Sustainability & Toward the Future is the theme of a special art piece, which is a

collaboration with a team of renowned artists. Created from recycled automotive parts, this artwork will be donated to a local training institution for automotive professionals after the show concludes.

• The Treasure Hunt is an activity in which participants can collect stamps by visiting

themed routes, allowing them to gain a deeper understanding of trends and products within specific sectors, while also having a chance to win souvenirs along the way.

Over the past decade, AAG has consistently embraced innovation, cooperation and mutually beneficial partnerships to become a premier platform for the automotive aftermarket focused on commercial value, humanistic care and sustainable development. Activities at the show continue to champion these core principles. In this regard, the show will carry on uniting our industry partners in Guangzhou, the hub of the Greater Bay Area, and further afield to examine growing market opportunities both in China and abroad, while addressing the transforming demands of the automotive industry.